차량 공유 서비스에 대한 영향요소 연구 : B2C와 C2C 간 차이를 중심으로

Abstract

Sharing economy is expected to grow high with the notable development of Internet technology. Despite this importance, however, existing studies so far have addressed the consumers for the services of sharing economy in limited perspectives and have not properly considered the recent advent of technology. Especially, car sharing service is one of the cases that have been changed rapidly with growth of the Internet technology. In this sense, the present study focuses on car sharing service and analyzes the effects of its service factors on consumers’ attitude and intention to use. In addition, we examine differences in such effects between two types of services, business to customer (B2C) and customer to customer (C2C). Based on the analysis results, we discuss the guidelines for successful development of services in sharing economy.