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농촌으로 확대되는 글로벌 기업의 CSR 활동 유형 분석open access
- Issue Date
- 2015
- Publisher
- 한국품질경영학회
- Keywords
- Agricultural Business; Corporate Philanthropy; CSR(Corporate Social Responsibility); CSV(Creating Shared Value); Rural Area
- Citation
- 품질경영학회지, v.43, no.3, pp.439 - 452
- Indexed
- KCI
- Journal Title
- 품질경영학회지
- Volume
- 43
- Number
- 3
- Start Page
- 439
- End Page
- 452
- ISSN
- 1229-1889
- Abstract
- Purpose: The purpose of this study is to propose useful suggestions by analyzing cases as to how global companies have implemented a rural outreach as a part of their CSR activities. Methods: Case studies were conducted. The cases were selected through the literature review and, based on two-by-two matrices, four types of cases were classified. Results: The results of this study are as follows; CSR activities of global companies in the rural area were categorized into two parts - “where to support(agricultural business or rural area)” and “how to support(whether to connect with business or not).” Conclusion: Domestic companies need to refer to the result of this study to increase the diversity and the effectiveness of their rural outreaches of CSR activities.
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Collections - Graduate School of Business Administration > ETC > 1. Journal Articles
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