개방형 협업 플랫폼 참여의도에 영향을 미치는 요인에 관한 연구 : 음악산업을 중심으로A Study On Factors Influencing on Participation Intention of Open Collaboration Platform : Focused on Music Industry
- Other Titles
- A Study On Factors Influencing on Participation Intention of Open Collaboration Platform : Focused on Music Industry
- Authors
- 이동민; 이룡; 송영주; 김광용
- Issue Date
- Mar-2014
- Publisher
- 한국IT서비스학회
- Keywords
- Open Collaboration Plaform; Music Industry; Justice; Information System Sucess Model; Perceived Value
- Citation
- 한국IT서비스학회지, v.13, no.1, pp.161 - 179
- Journal Title
- 한국IT서비스학회지
- Volume
- 13
- Number
- 1
- Start Page
- 161
- End Page
- 179
- URI
- http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/10209
- DOI
- 10.9716/KITS.2014.13.1.161
- ISSN
- 1975-4256
- Abstract
- Added value of music industry in Korea is not distributed and calculated properly, and this obstacle brings various problems in a creative environment. Meanwhile, a new business model such as Open Collaboration, Crowdsourcing and platform that makes decisions and innovation from external resources has been appeared in commercial area. This new model like a composer delivers to consumers directly through Youtube.com, and multi collaboration is applied to the music industry, and it enables a new type of mechanism for creation, distribution, division, and calculation of music.
However there are not enough empirical study of the music market because existing relative researches has been centered around fundamental concepts and application methodologies. This research defines Open Collaboration Platform in the music industry, and studies affecting factors of Participation Intention for example Justice, Information System Quality and Perceived Value.
For a survey we apply PLS(Partial Least Square) to analyse Equity, Information System Quality and structural equation between Perceived Value and Participation Intention. Analysis results show Distributive Justice and Procedural Justice affects Platform Trust, and Service Quality, Economical Value and Emotional Value affects Platform Usefulness. Also Platform Trust and Platform Usefulness affects Platform Participation Intention. We discussed academic and practical implication based on research results.
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