중국 보험시장의 제도적 장벽과 우리나라의 대응방안 - 기업 진출 사례를 중심으로 -

Abstract

It has been estimated that the insurance company of China is open relatively widely among financial markets, since China's entry into the WTO. China has not only current big insurance market but also big potential market. Korean insurances should consider the following strategies when they intend to enter the insurance market in China. First, Korean life insurance companies should expand investment in establishing joint venture companies. And the company that has established a local subsidiary should expand its branches. Second, Korean property insurance companies have established their local subsidiaries, so they should focus on expanding their branches. Third, Korean property insurance companies should be ready to acquire shares among Chinese property insurance companies. It is necessary that Korean companies acquire shares in Chinese companies and create a synergy effect. Fourth, Korean insurance companies should make preparations for the additional opening of Chinese insurance market. Finally, Korean insurance companies should establish the long-term strategies to attract local customers. Therefore, they should fuel growth engines by building cooperation mechanism.