Study on People’s Use of Mobile Telephone as Expression of Their Self = Identity
- Authors
- 박웅기
- Issue Date
- Sep-2012
- Publisher
- 한국언론학회
- Keywords
- mobile telephone; fashion; identify
- Citation
- Asian Communication Research, v.9, no.12, pp.40 - 49
- Journal Title
- Asian Communication Research
- Volume
- 9
- Number
- 12
- Start Page
- 40
- End Page
- 49
- URI
- http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/12910
- ISSN
- 1738-2084
- Abstract
- For years now, people have been customizing their own mobile phones with different color facial plates, decorating their mobile telephones to fit with their fashion style both physically and soft-ware/content-wisely. Thus, there has been a surge of new cottage market which caters to people’s new fashion demand. The study found that people will go to extraordinary lengths to ensure that their latest mobile telephones look great and is in with current fashion trends. Under the new emerging environments, established norms, cultures, and expectations may no longer suffice and previous methods of research may no longer work. We need to consider the fundamental role that fashion plays in the context of human interaction and communication in order to open up a new understanding of changing sensibilities.
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Collections - College of Social Sciences > Department of Journalism, Public Relations & Advertising > 1. Journal Articles
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