골프장 캐디 서비스요인과 재구매 의사결정과의 관계

Abstract

The purpose of this study was to find out the relationship between golf course caddie's service and repurchase decision making. The participants in the study were 400 user, using 2 driving ranges located in kyunggido. To analyze the data, statistical techniques, such as Descriptive Statistical, Reliability Analysis, Frequency Analysis, one-way ANOVA, t-test correlation and Multiple Regression, were used and results are as follows. First, age, academic career and golf experience have taken significant effects on the .caddie's service. Second, repurchase decision making had no relationship with any factor in demographical feature. Third, basic service and special service have taken significant effects on the repurchase decision making.