A reputational approach examining publics' attributions on corporate social responsibility motives
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Hyo-Sook | - |
dc.date.available | 2018-05-10T13:53:16Z | - |
dc.date.created | 2018-04-17 | - |
dc.date.issued | 2011 | - |
dc.identifier.issn | 0129-2986 | - |
dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/14602 | - |
dc.description.abstract | This study introduced publics' perceived attribution about the sincerity of corporate social responsibility (CSR) purposes as the main reason why publics react differently to companies that practice similar CSR activities. The effects of congruence of CSR activities and the source of CSR-related information on publics' attribution were examined using prior corporate reputation as a moderator in an experimental setting. Overall, the study found that corporate reputation moderated publics' perceived attributions on the sincerity of the CSR purposes. Sincere motives were more severely downgraded when a negatively-reputed company engaged in a high-congruence CSR activity and used a company source than when a highly-reputed company did. | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.relation.isPartOf | ASIAN JOURNAL OF COMMUNICATION | - |
dc.subject | CONSUMER ATTRIBUTIONS | - |
dc.subject | COMMUNICATION | - |
dc.subject | PHILANTHROPY | - |
dc.subject | ASSOCIATIONS | - |
dc.subject | SPONSORSHIP | - |
dc.subject | RESPONSES | - |
dc.subject | COMPANY | - |
dc.subject | PRODUCT | - |
dc.title | A reputational approach examining publics' attributions on corporate social responsibility motives | - |
dc.type | Article | - |
dc.identifier.doi | 10.1080/01292986.2010.524230 | - |
dc.type.rims | ART | - |
dc.identifier.bibliographicCitation | ASIAN JOURNAL OF COMMUNICATION, v.21, no.1, pp.84 - 101 | - |
dc.description.journalClass | 1 | - |
dc.identifier.wosid | 000287488900006 | - |
dc.identifier.scopusid | 2-s2.0-79951841062 | - |
dc.citation.endPage | 101 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 84 | - |
dc.citation.title | ASIAN JOURNAL OF COMMUNICATION | - |
dc.citation.volume | 21 | - |
dc.contributor.affiliatedAuthor | Kim, Hyo-Sook | - |
dc.type.docType | Article | - |
dc.subject.keywordAuthor | attributions on corporate social responsibility (CSR) motives | - |
dc.subject.keywordAuthor | congruence | - |
dc.subject.keywordAuthor | information source | - |
dc.subject.keywordAuthor | corporate reputation | - |
dc.subject.keywordPlus | CONSUMER ATTRIBUTIONS | - |
dc.subject.keywordPlus | COMMUNICATION | - |
dc.subject.keywordPlus | PHILANTHROPY | - |
dc.subject.keywordPlus | ASSOCIATIONS | - |
dc.subject.keywordPlus | SPONSORSHIP | - |
dc.subject.keywordPlus | RESPONSES | - |
dc.subject.keywordPlus | COMPANY | - |
dc.subject.keywordPlus | PRODUCT | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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