소비자의 시선 움직임을 통한 효과적 영상 광고 연구

Abstract

The studies of effective storytelling in computer graphics through the observer’s gaze control have continued for a long time steadily. This process is a part of effort that have deduced in the area of effective psychology. Moving image is catching seat by the most popular storytelling medium now since the invention of photography in 19th century. Commerical movie is the esthetics of editing. Editing skill offer to the viewer special qualities of image, because there is a change of tempo between single shot and linked shots. There is big a difference between the viewer’s gaze control achieved in traditional arts and moving images. Here upon, this study controls the observer’s gaze in linked shots with data that is construed through existing eye tracking study for effective commercial movie. This study presents a effective methodology about consumer's eye movement based storytelling in moving images and hope to develop more effective study in 3D, new media environment.