1920-30년대 미국의 모데른양식과 건축가의 대중건축시장 진출
- Authors
- 최원준
- Issue Date
- 2009
- Publisher
- 대한건축학회
- Keywords
- Moderne Style; Art Deco; Mass Architectural Market; Architectural Institution; Professionalism; 1930s; Remodelling; 모데른양식; 아르데코; 대중건축시장; 건축제도; 프로페셔널리즘; 1930년대; 리모델링
- Citation
- 대한건축학회논문집 계획계, v.25, no.09, pp.159 - 168
- Journal Title
- 대한건축학회논문집 계획계
- Volume
- 25
- Number
- 09
- Start Page
- 159
- End Page
- 168
- URI
- http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/16073
- ISSN
- 1226-9093
- Abstract
- A popular trend of the mid-1920s' design market, Moderne Style - casually known by an umbrella term, Art Deco - is
characterized by superficial decorative features that deviate from the aesthetic principles set by the canon of Modernism, and is
thus often a neglected subject in the historiography of modern architecture. However, placed in the context of its socio-cultural
background in which the institutional establishment of American architecture was seeking reformation, Moderne Style opens up a
richer field for analyses. A key feature of urban culture in the 1920s as it was applied to skyscrapers and various domestic
products of the burgeoning market, Moderne Style expanded its national influence during the Great Depression - contrary to the
presumption that stylistic concerns were a nonissue under economic constraints - via renovation of local main street commercial
facilities under the New Deal's "Modernize Main Street" program. Technically and graphically adaptable to remodelling, Modern
Style was a multifaceted answer to the era's social, political, economic, and professional need to create a mass market beyond
social boundaries such as class and region. It not only functioned as a vehicle through which architects expanded their clients
and areas of service in the mass market, but was also as effective a visual, public manifestation of institutional reform as
neoclassicism had been in the previous Beaux-Arts era.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Engineering > School of Architecture > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.