스크린 골프장 이용자의 고객만족도가 재방문에 미치는 영향

Abstract

The purpose of this research was to identify how the satisfaction of screen golf-driving range customers effects on the revisiting. To accomplish the purpose, 250 participants among screen golf-driving range customers were sampled by convenient sampling method. 229 sheets of questionnaires out of 250 sheets distributed excluding 29 questionnaires which were no-response and be responded improperly were selected by self-administration method. The cases were collected and analyzed to present descriptive statistics, reliability, and the results of one-way-ANOVA, multiple regression. Also a post-hoc test using Scheffe’s test was administered to examine the significance level. The results of the study showed that visitors with higher income tended to interested in coaches and staffs more. The participants usually tended to come along with friends and co-workers when they visited the screen golf driving range and be interested in facility. When they were asked why they played in screen golf, they frequently answered they want to make better use of leisure time and to improve their golf skills. The factors that influence their intention to revisit the screen golf driving range were their satisfaction with coach, facility, and the staff in the order named.