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PR연구에 있어서 다층적 분석(multilevel analysis)의 적용
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효숙 | - |
| dc.date.available | 2018-05-10T16:05:39Z | - |
| dc.date.created | 2018-04-17 | - |
| dc.date.issued | 2008 | - |
| dc.identifier.issn | 1229-2869 | - |
| dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/16991 | - |
| dc.description.abstract | The multilevel nature of organizations calls for a more precise and elaborate methodology in public relations research. This paper introduces the multilevel analysis method from organizational research and tries to incorporate it into public relations research. | - |
| dc.publisher | 한국PR학회 | - |
| dc.relation.isPartOf | 홍보학연구 | - |
| dc.subject | 연구 방법론 | - |
| dc.subject | PR 리서치 | - |
| dc.subject | 다층적 분석 | - |
| dc.subject | research methodology | - |
| dc.subject | multilevel analysis | - |
| dc.subject | public relations research | - |
| dc.title | PR연구에 있어서 다층적 분석(multilevel analysis)의 적용 | - |
| dc.type | Article | - |
| dc.identifier.doi | 10.15814/jpr.2008.12.1.176 | - |
| dc.type.rims | ART | - |
| dc.identifier.bibliographicCitation | 홍보학연구, v.12, no.1, pp.176 - 196 | - |
| dc.identifier.kciid | ART001276264 | - |
| dc.description.journalClass | 2 | - |
| dc.citation.endPage | 196 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 176 | - |
| dc.citation.title | 홍보학연구 | - |
| dc.citation.volume | 12 | - |
| dc.contributor.affiliatedAuthor | 김효숙 | - |
| dc.subject.keywordAuthor | 연구 방법론 | - |
| dc.subject.keywordAuthor | PR 리서치 | - |
| dc.subject.keywordAuthor | 다층적 분석 | - |
| dc.subject.keywordAuthor | research methodology | - |
| dc.subject.keywordAuthor | multilevel analysis | - |
| dc.subject.keywordAuthor | public relations research | - |
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Related Researcher
- KIM, HYO SOOK
- College of Social Sciences (Department of Mass Communication)