포장디자인에 따른 소비자 구매행동 변화에 관한 연구 - 우유포장디자인의 소비자 관여도 변화를 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김선주 | - |
dc.contributor.author | 이대영 | - |
dc.contributor.author | 성정환 | - |
dc.date.available | 2018-05-10T16:07:24Z | - |
dc.date.created | 2018-04-17 | - |
dc.date.issued | 2008 | - |
dc.identifier.issn | 1598-8635 | - |
dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/17039 | - |
dc.description.abstract | Consumer's belief and attitude are decided by varieties of media and they build their own data through the media selection. This affects desire of purchasing product and makes product loyalty by referred process. But even it was established product loyalty, that turns to comparison with newly exposed product when consumers are exposed to new stimulus. At this point of time, package design that are discriminated from the other in the visual angle for attracting consumers is main point of purchasing decision. In this study, we tried arrangement of existing milk package design's logotype and structure design through the preceding study for grasp of 20' consumer's recognition change in existing experiment and new design of milk who has few refusal to new design and doesn't affected by milk attribute and ability. In this base, we suggested new package design, made up a question and analyzed it. They answered exiting milk package design shows no specific character and rated calligraphy logotype high in the area of 'looks and memory' and 'symbolism'. And they recognized vessel design that reflected the attribute of milk and had a figure of nature as a low involvement product, but the design showed difference with the milk in attribute and caused interference, they recognized it as a high involvement product. | - |
dc.publisher | 한국기초조형학회 | - |
dc.relation.isPartOf | 기초조형학연구 | - |
dc.subject | 포장디자인 | - |
dc.subject | 소비자경험 | - |
dc.subject | 소비자 관여도 | - |
dc.subject | 로고타입 | - |
dc.subject | Package Design | - |
dc.subject | Consumer | - |
dc.subject | Experience | - |
dc.subject | Consumer | - |
dc.subject | Involvement | - |
dc.subject | Logo Type | - |
dc.title | 포장디자인에 따른 소비자 구매행동 변화에 관한 연구 - 우유포장디자인의 소비자 관여도 변화를 중심으로 | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.identifier.bibliographicCitation | 기초조형학연구, v.9, no.6, pp.39 - 48 | - |
dc.identifier.kciid | ART001305681 | - |
dc.description.journalClass | 2 | - |
dc.citation.endPage | 48 | - |
dc.citation.number | 6 | - |
dc.citation.startPage | 39 | - |
dc.citation.title | 기초조형학연구 | - |
dc.citation.volume | 9 | - |
dc.contributor.affiliatedAuthor | 성정환 | - |
dc.subject.keywordAuthor | 포장디자인 | - |
dc.subject.keywordAuthor | 소비자경험 | - |
dc.subject.keywordAuthor | 소비자 관여도 | - |
dc.subject.keywordAuthor | 로고타입 | - |
dc.subject.keywordAuthor | Package Design | - |
dc.subject.keywordAuthor | Consumer | - |
dc.subject.keywordAuthor | Experience | - |
dc.subject.keywordAuthor | Consumer | - |
dc.subject.keywordAuthor | Involvement | - |
dc.subject.keywordAuthor | Logo Type | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Soongsil University Library 369 Sangdo-Ro, Dongjak-Gu, Seoul, Korea (06978)02-820-0733
COPYRIGHT ⓒ SOONGSIL UNIVERSITY, ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.