기업 생산성 제고를 위한 모바일 상거래 활성화에 장애가 되는 주요 역기능 요인 분석

Abstract

The present study analyzed the effects of dysfunctional factors in mobile commerce, based on the performance variables of mobile commerce such as utility and usability, and identified critical failure factors that have significant impacts on these performance variables. In addition, this study investigated the differences of customers' expectation for the expansion of mobile commerce according to their perception on the performance of mobile commerce. In the first group of hypotheses, regression analysis was performed to test seven hypotheses related to the dysfunctional factors of mobile commerce and performance variables, and in the second group of hypotheses, ANOVA was used to analyze the differences in customers' expectation for the expansion of mobile commerce among performance variables groups.According to the result of analysis regarding the utility, the major dysfunctional factors hindering the activation of mobile commerce were ‘the limit of the performance of mobile hardware’, ‘the limit of the function of mobile software’, and ‘the problem of mobile cost and standards.’ Major dysfunctional factors with regard to the usability were ‘the limit of the performance of mobile hardware’ and ‘the limit of the function of mobile software.’ In the analysis of differences in customers' expectation for the activation of mobile commerce according to their perception on the performance of utility and usability, those who recognized the higher performance of mobile commerce showed the higher expectation for the expansion of mobile commerce than those who recognized the lower or modest performance of mobile commerce.