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은행산업의 서비스품질 경쟁전략과 전환장벽에 관한 연구：국내 은행 이용고객을 중심으로A Study on the Competition Strategy by Bank Service Qualty and Switching Barriers：？？？Focused on the Domestic Bank Customer
- Other Titles
- A Study on the Competition Strategy by Bank Service Qualty and Switching Barriers：？？？Focused on the Domestic Bank Customer
- Issue Date
- Dec-2005
- Publisher
- 한국품질경영학회
- Keywords
- Service Quality; Perceptual Map; Service Positioning Map
- Citation
- 품질경영학회지, v.33, no.4, pp.55 - 74
- Journal Title
- 품질경영학회지
- Volume
- 33
- Number
- 4
- Start Page
- 55
- End Page
- 74
- ISSN
- 1229-1889
- Files in This Item
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Related Researcher
- Yoo, Han Ju
- College of Business Administration (School of Business Administration)