상업 스포츠센터 고객의 서비스 품질과 서비스 가치 및 재이용의도에 관한 연구

Abstract

It is the commercial sports centers that has been most popularized among other sectors of sport service industry, and it has worked as a pivot of participation in sports. The purpose of the study was to examine the casula relationship of perception of servquality of service value, and reintention of consumer in participating sports centers. Participants for this study were 350 of 20 overaged adults. Of participations valid data were 297. They completed a modified inventory of the perception of servquality, service value and reintention of consumer's participation in sports center. More details, perception of servquality Scale modified by Patrick, McCleary & Swan. (1996), and service value by Lee et al.,(1999), and reintention of consumer scale by Jung(1999) were using after remodifing scale to investigate the purpose of this study. Results were analysed in quantitative approaches. Data were collected through self-administered survey. The most three meaningful results of the study were as follows; There was influenced to casual relationship between perception of servquality and service value. There was influenced to casual relationship between perception of servquality and reintention of consumer. There was influenced to casual relationship between value of service and reintention of consumer.