골프 연습자 이용자의 서비스 요소 지각과 고객 충성도에 관한 연구

Abstract

The purpose of the study was to examine the casula relationship of perception of factors of service, consumer satisfaction, and consumer loyalty of participating golf exercise places. Participants for this study were 300 of 20 overaged adults. Of participations valid data were 256. They completed a modified inventory of the perception of factors of service, consumer satisfaction, and consumer loyalty. More details, perception of factors of service Scale modified by Kim(1998) and Korea Consulting(1998), and consumer satisfaction by An(2002), and consumer loyalty scale by Gremler(1995) were using after remodifing scale to investigate the purpose of this study. Results were analysed in quantitative approaches. Data were collected through self-administered survey. The most three meaningful results of the study were as follows; There was influenced to casual relationship among perception of factors of service, consumer satisfaction and consumer loyalty.