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TV 프로그램과 광고의 선정성이 광고 시청률에 미치는 영향 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 박은아 | - |
| dc.contributor.author | 박창희 | - |
| dc.contributor.author | 박현수 | - |
| dc.contributor.author | 이호배 | - |
| dc.date.available | 2018-05-10T18:36:16Z | - |
| dc.date.created | 2018-04-17 | - |
| dc.date.issued | 2003-11 | - |
| dc.identifier.issn | 1225-0554 | - |
| dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/20808 | - |
| dc.language | 한국어 | - |
| dc.language.iso | ko | - |
| dc.publisher | 한국광고학회 | - |
| dc.relation.isPartOf | 광고학연구 | - |
| dc.title | TV 프로그램과 광고의 선정성이 광고 시청률에 미치는 영향 연구 | - |
| dc.title.alternative | A study of the influence of program and commercial' sensationality to television Ads. Rations | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.identifier.bibliographicCitation | 광고학연구, v.14, no.4, pp.123 - 147 | - |
| dc.identifier.kciid | ART000905733 | - |
| dc.description.journalClass | 2 | - |
| dc.citation.endPage | 147 | - |
| dc.citation.number | 4 | - |
| dc.citation.startPage | 123 | - |
| dc.citation.title | 광고학연구 | - |
| dc.citation.volume | 14 | - |
| dc.contributor.affiliatedAuthor | 박창희 | - |
| dc.identifier.url | https://www.earticle.net/Article/A73298 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
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Related Researcher
- PARK, CHANG HEE
- College of Social Sciences (Department of Mass Communication)