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AN EMPIRICAL INVESTIGATION OF SUBSCRIBER'S SWITCHING INTENTION TOWARD PAY-TV: HUMAN MIGRATION THEORY PERSPECTIVE
- Issue Date
- Jun-2014
- Publisher
- Pan-Pacific Business Association
- Citation
- 31st Pan-Pacific Conference, pp.19 - 21
- Conference Name
- 31st Pan-Pacific Conference
- Place
- JP
Sakai City, Osaka, Japan
- Conference Date
- 2014-06
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Related Researcher
- Yoo, Han Ju
- College of Business Administration (School of Business Administration)