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SNS메시지에서의 사회적 거리에 따른 설득력과 제품평가 분석
- Authors
- 최자영
- Issue Date
- May-2012
- Publisher
- 한국소비자광고심리학회
- Citation
- 한국소비자광고심리학회 춘계학술대회 및 특별심포지엄
- Conference Name
- 한국소비자광고심리학회 춘계학술대회 및 특별심포지엄
- Place
- KO
남서울대학교 지식정보관
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Related Researcher
- Choi, Ja young
- College of Business Administration (Department of Entrepreneurship & Small Business)