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온라인 구전의 방향성과 구전내용이 제품평가에 미치는 영향: 자기조절자원고갈의 조절효과를 중심으로
- Authors
- 최자영
- Issue Date
- May-2011
- Publisher
- 한국소비자학회
- Citation
- 한국소비자학회 춘계학술 대회
- Conference Name
- 한국소비자학회 춘계학술 대회
- Place
- KO
서울대학교 멀티미디어동
- Conference Date
- 2011-05
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Related Researcher
- Choi, Ja young
- College of Business Administration (Department of Entrepreneurship & Small Business)