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가맹본부의 지원활동이 재계약의향에 미치는 영향: 가맹본부에 대한 신뢰의 매개효과
- Authors
- 박주영
- Issue Date
- Mar-2011
- Publisher
- 한국프랜차이즈학회
- Citation
- 한국프랜차이즈학회 학술대회, v.2, pp.158 - 167
- Conference Name
- 한국프랜차이즈학회 학술대회
- Place
- KO
숭실대
- Conference Date
- 2011-03
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Related Researcher
- Park, Ju Young
- College of Business Administration (Department of Entrepreneurship & Small Business)