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해외진출 프랜차이즈의 성공요인: 중국진출사례를 중심으로
- Authors
- 박주영
- Issue Date
- Mar-2011
- Publisher
- 한국프랜차이즈학회
- Citation
- 한국프랜차이즈학회, v.2, pp.61 - 82
- Conference Name
- 한국프랜차이즈학회
- Place
- KO
숭실대
- Conference Date
- 2011-03
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Related Researcher
- Park, Ju Young
- College of Business Administration (Department of Entrepreneurship & Small Business)