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프랜차이즈 브랜드-소비개성 일치성이 신뢰, 만족, 충성도에 미치는 영향
- Authors
- 박주영
- Issue Date
- Jul-2010
- Publisher
- 한국프랜차이즈학회
- Citation
- 한국프랜차이즈학회 제1회 학술대회
- Conference Name
- 한국프랜차이즈학회 제1회 학술대회
- Place
- KO
광운대(서울)
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Related Researcher
- Park, Ju Young
- College of Business Administration (Department of Entrepreneurship & Small Business)