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인터넷 쇼핑몰의 부정적 사용후기가 소비자 구매의도에 미치는 요인에 대한 연구
- Authors
- 신상무
- Issue Date
- Apr-2010
- Publisher
- 한국패션비즈니스학회
- Citation
- 2010 한국패션비즈니스학회 춘계학술대회, pp.148 - 151
- Conference Name
- 2010 한국패션비즈니스학회 춘계학술대회
- Place
- KO
서울
- Conference Date
- 2010-04
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Related Researcher
- Shin, Sang Moo
- College of Engineering (Department of Materials Science and Engineering)