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The effects of new features of IT product on consumer evaluation and satisfactionThe effects of new features of IT product on consumer evaluation and satisfaction
- Alternative Title
- The effects of new features of IT product on consumer evaluation and satisfaction
- Authors
- 최자영
- Issue Date
- Nov-2009
- Publisher
- Korean Academy of Marketing Science
- Citation
- 2009 KAMS/KSMA Fall International Conference, pp.113 - 113
- Conference Name
- 2009 KAMS/KSMA Fall International Conference
- Place
- KO
Seoul
- Conference Date
- 2009-11
- ISSN
- 1738-7809
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Related Researcher
- Choi, Ja young
- College of Business Administration (Department of Entrepreneurship & Small Business)