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유통업체의 고객서비스 성과평가를 위한 CRM Scorecard 적용방안에 관한 연구
- Authors
- 박주영
- Issue Date
- Oct-2009
- Publisher
- 서비스사이언스학회
- Citation
- IT융합시대의 지식서비스산업 경쟁력 강화, pp.13 - 31
- Conference Name
- IT융합시대의 지식서비스산업 경쟁력 강화
- Place
- KO
코엑스(서울)
- Conference Date
- 2009-10
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Related Researcher
- Park, Ju Young
- College of Business Administration (Department of Entrepreneurship & Small Business)