To effective multi-modal design for ringtones, ringback tones and vibration of cell phones

Abstract

Multimedia content downloading service is one of the primary sources of revenue for the wireless service provider other than basic voice call. In this paper, the attitude of the consumers to the existing and newly suggested customizable ringtones, ringback tones, and vibration is explored from the result of the survey. Among the existing services, the inexperienced user showed the highest willingness to use of customizable ringtones although the experienced users are most satisfied by the personalized ringtones. The attitude to vibration services and push-type advertisement ringtones appeared to be negative. Since the attitude to new technology does not always connects to the willingness to use new services, it is needed to find the motivation which can bridge the gap between the attitude and willingness. © Springer-Verlag Berlin Heidelberg 2007.