A study on the application of analytic hierarchy process to the web-site selection

Abstract

The role of web-site is importance as customers order goods through the electronic commerce. So, analysis and comparison of website that customer prefers was necessarily necessary. This paper discussed An Analytic Hierarchy Process (AHP) approach can be used either for the analysis and comparison to the on-line bookstore web-site. By result, customer could find website that prefer. AHP is decision-making method that is proposed by Saaty. The purpose of the paper discusses how to apply the AHP that it is base on pair-wise comparison between several criterions. Therefore, this paper suggested priority of web-site as a result.