수영 참가자의 스포츠미디어 관여경험이 스포츠태도에 미치는 영향

Abstract

The study has a purpose to analyze how swimming participants’ sports media involvement influence on sport attitude. To accomplish the purpose of this study, 307 of 400 surveys were used from swimming participants in Seoul. Data were analyzed through SPSS/WI N 21.0 and statistical techniques used in this study were exploratory factor analysis, reliability analysis, frequency analysis, independent sample t-test, one-way ANOVA, correlation analysis, multiple regression analysis. The results of this study can be acquired as follows: First, challenge, controlled involvement of sports media involvement factor had a positive effect on physical attitude of sport attitude factor and skillful, challenge, controlled, purposeful involvement of sport media involvement factor had a positive effect on social attitude of sports media involvement. challenge, controlled, interested involvement of sports media involvement had a positive effect on individual attitude of sport attitude. challenge, controlled involvement of sports media involvement had a positive effect on emotional attitude of sport attitude.