Interactive Advertisement that Feels and Experiences
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김유지 | - |
dc.contributor.author | 임찬 | - |
dc.date.available | 2019-10-07T07:20:02Z | - |
dc.date.created | 2019-10-07 | - |
dc.date.issued | 2019-09 | - |
dc.identifier.issn | 2288-2847 | - |
dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/35167 | - |
dc.description.abstract | In this paper, we propose and implement VVVV base interactive advertisement. It has now expanded from the traditional marketing methods of television, radio, newspapers and magazines to become a digital marketing era. However, it is still in the form of infusion-type advertising, similar to traditional marketing techniques. For more innovative we put story and design elements into digital technology. Consumers will feel fresh excitement as they experience advertising. Emotional stories and image will also provide an element for customers to talk to each other. The propose advertisement is design to recognize the movement of people in the corridor by using Arduino and ultrasonic sensor installed in the passageway where many people pass. Arduino and VVVV takes people's movements for a values. This values change the advertising image. In this case, we applied the mask in VVVV so that the image to be reproduced and the image of the background role are displayed when the person passes the sensor. By realizing this interactive advertisement, the objective is to increase the buyer's purchasing power by approaching the buyer more effectively than the existing advertisement. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | 한국인터넷방송통신학회 | - |
dc.relation.isPartOf | The International Journal of Advanced Smart Convergence | - |
dc.title | Interactive Advertisement that Feels and Experiences | - |
dc.type | Article | - |
dc.identifier.doi | 10.7236/IJASC.2019.8.3.13 | - |
dc.type.rims | ART | - |
dc.identifier.bibliographicCitation | The International Journal of Advanced Smart Convergence, v.8, no.3, pp.13 - 19 | - |
dc.identifier.kciid | ART002505499 | - |
dc.description.journalClass | 2 | - |
dc.citation.endPage | 19 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 13 | - |
dc.citation.title | The International Journal of Advanced Smart Convergence | - |
dc.citation.volume | 8 | - |
dc.contributor.affiliatedAuthor | 임찬 | - |
dc.description.isOpenAccess | N | - |
dc.subject.keywordAuthor | VVVV | - |
dc.subject.keywordAuthor | Interactive AD | - |
dc.subject.keywordAuthor | Arduino | - |
dc.subject.keywordAuthor | Ultrasonic sensor | - |
dc.description.journalRegisteredClass | kci | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Soongsil University Library 369 Sangdo-Ro, Dongjak-Gu, Seoul, Korea (06978)02-820-0733
COPYRIGHT ⓒ SOONGSIL UNIVERSITY, ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.