The Effects of E-Brochure Functions and Attitudes to E-Brochures on Self-Efficacy and Salespeople Job Satisfaction in Pharmaceutical Companies
- Authors
- 최건동; 이화정; 함상우
- Issue Date
- Oct-2019
- Publisher
- 한국인터넷정보학회
- Keywords
- e-brochure; job satisfaction; self-efficacy; salespeople
- Citation
- 인터넷정보학회논문지, v.20, no.5, pp.67 - 77
- Journal Title
- 인터넷정보학회논문지
- Volume
- 20
- Number
- 5
- Start Page
- 67
- End Page
- 77
- URI
- http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/35255
- DOI
- 10.7472/jksii.2019.20.5.67
- ISSN
- 1598-0170
- Abstract
- Today, companies are making efforts to improve the performance of workers by utilizing various IT-based mobile and internet devices. In pharmaceutical companies, salespeople are using the e-brochure to search for diverse expertise in real time. Through the e-brochure, pharmacists and doctors can be provided with the information they need, thereby increasing confidence in pharmaceuticals and salespeople. Salespeople can also use e-brochures to improve their work performance and to be more satisfied with their jobs. This study examines which functions of e-brochures satisfy salespeople and what attitudes to the e-brochures they need to have. This paper explains the effect of satisfaction and attitude to the e-brochures on job satisfaction through self-efficacy with statistical analysis. As a statistical result, the functions of e-brochures (professional knowledge, massive amount of data, easy searching, information updates, and the reflection of feedback) and attitudes to the e-brochures (importance, intention to use, belief in improvement, efficacy to use, and negative cognition) influence on self-efficacy of salespeople. Further, self-efficacy has mediating effects on the relationship between the functions of e-brochures / attitudes to e-brochures and job satisfaction. Exceptionally, the mediating effect of self-efficacy was not significant in relation to information updates / reflection of feedback and job satisfaction.
These results will explain what functions should be focused for the future development of e-brochures. It will also suggest what attitudes the salespeople should have about e-brochures. Through these efforts, salespeople will be able to utilize new technology of e-brochures to satisfy their jobs and improve their performance.
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Collections - College of Business Administration > School of Business Administration > 1. Journal Articles
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