A Study on the Sustainable Value Generation of Mobile Messenger Service Using 'Triple Layered Business Model Canvas'

Abstract

In business model analyzing, the sustainable growth can be led through innovation only when an analysis is made in consideration not only of the existing economic and management aspects but also of the social and environmental aspects together. Therefore, Triple Layered Business Model Canvas theory which suggests three aspects of economy, society and environment can be analyzed was examined. Moreover, an integrally linked analysis by applying this theory in a messenger service in Korea was conducted as case study. Through this, opportunities for new business innovation can be identified. We hope our research could contribute to studies on business model innovation as well as corporate sustainability in the future. © 2019 IEEE.