스노보드 참여자의 참여동기가 참여만족 및 재참여의도에 미치는 영향

Abstract

The purpose of this study was to determine how participation motivation among domestic snowboard participants have effect on participation satisfaction and reparticipation intention as a way to ensure the correct path of physical exercise for snowboard participants. A total of 327 questionnaires were used in this study. SPSS/WIN 26.0 was used as the data analysis method. The statistical methods used in this study were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis. Thus, the following results were derived. First, after verifying the effect of participation motivation on participation satisfaction, significant differences were found in facility, cost, physical fitness, lesson, and health and interpersonal relations. Second, after verifying the effect of participation motivation on reparticipation intention, significant differences were found in joy, sociality, and external display. Lastly, after verifying the effect of participation satisfaction on reparticipation intention, significant differences were found in facility, cost, and health and interpersonal relations