대학생의 생활체육 관련 1인미디어의 선택속성이 생활체육에 대한 기대감과 참여의도에 이르는 경로분석

Abstract

The purpose of this study was to investigate the path relation among the selection attribute of the single person media expectation and intention to participate perceived by college students in the sports participation in life at the time when the college education and physical education classes were switched to face-to-face. The results of this study are summarized as follows; First, the effect of comments, hits, entertainment, informativity of the sports related single person media perceived by college students on practical emotions and emotional expectations was positive(+) with comments entertainments and informativity on practical expectation entertainments and informativity on emotional expectations. However the effect of entertainment on practical expectations and the effect of comments and hits on emotional expectations did not show any statistically significant results. Second, the effect of the practical and emotional expectations on the sports related single person media perceived by college students on the participate intention was positive(+) in both of the practical and emotional expectations.