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기업의 사회책임 활동이 기업 평판에 미치는 영향에 관한 연구 : 한국과 중국의 공중 인식 비교를 중심으로
김해월;
김효숙
Article
Issue Date
2009
Citation
한국광고홍보학보, v.11, no.4, pp.64 - 92
Publisher
한국광고홍보학회
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Corporate reputation
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CSR
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CSR 활동
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Multinational corporations
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nationality’s moderation impact
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국적의 조절 효과
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기업평판
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다국적기업
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Date Issued
2009
1
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