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Q 방법론을 이용한 TV 홈쇼핑 구매 선호자 유형연구
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박웅기
; 한예진
Article
Issue Date
2014
Citation
한국방송학보, v.28, no.4, pp.117 - 156
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한국방송학회
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PARK, WOONG KI
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audience
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Q method
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TV home shopping
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TV홈쇼핑
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uses and gratifications
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2014
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Korean
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한국방송학보
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