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College of Social Sciences
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인터넷에서의 광고 효율성에 대한 연구: 미국 대학생의 인식, 태도, 광고회피를 중심으로
김지현;
박창희
; 유승관
Article
Issue Date
2010
Citation
광고학연구, v.21, no.3, pp.55 - 72
Publisher
한국광고학회
1
Discover
Author
PARK, CHANG HEE
1
김지현
1
유승관
1
Subject
attitude
1
avoidance
1
perception
1
web advertising format
1
광고회피
1
광고효율성
1
웹광고포맷
1
인식
1
태도
1
Date Issued
2010
1
Type
Article
1
Journal
광고학연구
1
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