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위기 상황에서 부정적 보도의 강도에 따라평판의 면역효과는 어떻게 달라지는가? : 부정적 보도의 강도와 기업 평판이 공중반응에 미치는 영향에 관한 연구
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김효숙
Article
Issue Date
2010
Citation
한국언론학보, v.54, no.1, pp.275 - 292
Publisher
한국언론학회
1
Discover
Author
KIM, HYO SOOK
1
Subject
corporate reputation
1
negative publicity
1
strength of negativity
1
기업 평판
1
부정적 언론보도
1
위기
1
Date Issued
2010
1
Type
Article
1
Language
Korean
1
Journal
한국언론학보
1
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