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소셜미디어 시대의 위기 관리 소셜미디어 활용 적극성과 위기 책임성, 위기 커뮤니케이션전략 유형을 중심으로
김효숙
Article
Issue Date
2014
Citation
광고연구, no.103, pp.5 - 37
Publisher
한국광고홍보학회
1
Discover
Author
KIM, HYO SOOK
1
Subject
crisis management
1
publics’ responses
1
responsibleness for crisis
1
Social media
1
공중 반응
1
소셜미디어
1
위기 관리
1
위기 책임성
1
위기 커뮤니케이션전략
1
Date Issued
2014
1
Type
Article
1
Journal
광고연구
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