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쟁점의 부각여부와 개인적 관여도가 문제인식에 미치는 영향
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김효숙
; 조경희
Article
Issue Date
2014
Citation
한국광고홍보학보, v.16, no.1, pp.55 - 83
Publisher
한국광고홍보학회
1
Discover
Author
KIM, HYO SOOK
1
조경희
1
Subject
agenda-setting theory
1
problem recognition
1
salience of issues
1
situational theory of publics
1
개인적 관여도
1
공중의 문제인식
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쟁점의 부각여부
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Date Issued
2014
1
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Korean
1
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한국광고홍보학보
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