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고객관계관리 시스템의 수준이 BSC 관점에서의 기업성과에 미치는 영향 : 제약회사를 중심으로
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김현정;
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2010
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지능정보연구, v.16, no.4, pp.43 - 65
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한국지능정보시스템학회
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Balanced Scorecard
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고객관계 관리 시스템 기업성과
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2010
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