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IT 기업 시장지향성에 따른 프랜차이즈 유통의 갈등에 관한 연구 : 전자 제품 판매 프랜차이즈를 중심으로
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2010
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기업가정신과 벤처연구, v.13, no.4, pp.109 - 128
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한국중소기업학회
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