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중국 시장의 브랜드 네이밍에 있어서 한국어, 영어, 중국어의 삼중언어 사용에 관한 연구 :번역방법과 강조언어의 상호작용 효과 그리고한글 표기를 중심으로
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Issue Date
2014
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e-비즈니스연구, v.15, no.3, pp.447 - 480
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국제e-비즈니스학회
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