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이웃가게에서 유대 전략이 애호도에 미치는 영향: 공동체 의식 수준의 조절효과를 중심으로
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이헌재; 조춘한; 김재근; 채명기;
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2013
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유통경영학회지, v.16, no.3, pp.41 - 57
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한국유통경영학회
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