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프랜차이즈 구입강제에 관한 탐색적 연구-연계판매를 중심으로
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박주영
; 진문근
Article
Issue Date
2017
Citation
프랜차이징저널, v.2, no.2, pp.1 - 24
Publisher
한국프랜차이즈학회
소비자 정체성이 로컬 베이커리에서의 가격민감도에 미치는 영향 -실험 설계를 중심으로-
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진문근;
박주영
Article
Issue Date
2018
Citation
프랜차이징 저널, v.3, no.2, pp.1 - 31
Publisher
한국프랜차이즈학회
가맹본부의 영업지역보호가 성장전략에 미치는 영향
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진문근;
박주영
Article
Issue Date
2015
Citation
유통경영학회지, v.18, no.3, pp.61 - 74
Publisher
한국유통경영학회
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Journal of Franchising
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