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Results 1-1 of 1 (Search time: 0.007 seconds).
The Influence of Characteristics of Mobile Live Commerce on Purchase Intention
open access
Lee, Chae Hyun; Lee, Han Na;
Choi, Jeong Il
Article
Issue Date
2023
Citation
SUSTAINABILITY, v.15, no.7
Publisher
MDPI
1
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Choi, Jeongil
1
Lee, Han Na
1
Subject
BUSINESS
1
CELEBRITY ENDORSERS
1
CONSUMER
1
CUSTOMER SATISFACTION
1
hedonic value
1
mobile live commerce
1
PERCEIVED VALUE
1
perceived value
1
SERVICE QUALITY
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SHOPPING VALUE
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