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조화,부조화 쇼핑상황에서의 소비자 반응에 관한 연구- 온라인 인터넷쇼핑몰과 오프라인 백화점의 비교를 중심으로 -
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김원겸·; 김형순;
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2003
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유통연구, v.8, no.2, pp.1 - 19
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한국유통학회
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