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공동브랜드 개성이 밀레니얼 세대의 브랜드 애착과 구매의도에 미치는 영향에 관한 연구
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정순구;
이정규
;
박주영
Article
Issue Date
2021
Citation
대한경영학회지, v.34, no.2, pp.197 - 220
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대한경영학회
1
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Author
Lee, Jeong Gyu
1
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Brand Attachment
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Purchase Intention
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2021
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