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오프라인 점포속성혜택이 고객의 잔존의도 및 전환의도에 미치는 영향-몰입의 매개 역할 중심
한경열; 전원재;
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2009
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e-비즈니스연구, v.10, no.3, pp.305 - 341
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국제e-비즈니스학회
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