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Results 1-1 of 1 (Search time: 0.002 seconds).
The Influence of Characteristics of Mobile Live Commerce on Purchase Intention
open access
Lee, Chae Hyun; Lee, Han Na;
Choi, Jeong Il
Article
Issue Date
2023
Citation
SUSTAINABILITY, v.15, no.7
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MDPI
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Lee, Chae Hyun
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Lee, Han Na
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BUSINESS
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CELEBRITY ENDORSERS
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CONSUMER
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CUSTOMER SATISFACTION
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hedonic value
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PERCEIVED VALUE
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purchase intention
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SHOPPING VALUE
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